JMediaLit
Tuesday, August 9, 2011
How They Reach You
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The authors of media messages know that to reach the ultimate consumers--us--they need to sway the circle of influences that surround us. T...
Wednesday, August 3, 2011
Biggest Voice Wins
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"Rhetor" from the Greek for "loud speaker" Every village has its loudmouth. In the course of human society, that post...
Tuesday, July 19, 2011
Cool Persona
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Marshall McLuhan--Remember him? "The Media is (sic) the Message" was the wave of the future back then. Including the failure of...
Friday, July 1, 2011
Who Are You Being?
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My last blog mentioned boorish behavior in the cyberworld. The inference was that we'd never misbehave in real life. However, that isn...
Thursday, June 30, 2011
Missed Manners
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Cosmo Kramer just barged in on Jerry again. Where does he think he is? That tweet was ALL IN CAPS. Please don’t shout! Some joker hacked my ...
Wednesday, June 29, 2011
K.I.S.
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Formats R getting shorter. People are swamped. Messages must grab them, or they won’t read the rest. Say one thing, or two; in 144 chara...
Tuesday, June 28, 2011
Saul's Armor
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A friend--who is a professional musician--commented to me, “You can’t just be a musician anymore—you need to know how to market yourself on ...
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